Well written and researched article about the challenges facing journalists in the online world.
“Journalists around the world will have rubbed up against the term SEO and been force-fed the importance of keywords and optimization, and how writing for the web is the Second Coming for this dying industry. The need to be read online and generate high levels of traffic and ad revenue are all important because that’s what will save journalism. Most of us understand the necessity of learning this new craft but feel bedazzled by words like content management system, Google algorithms, anchor text and outbound links. Journalists may be masters of communication but they will always glaze over when geek-speak is being uttered in their presence. Many will go online to get a clearer understanding of what SEO is and what it means to them, and therein, lies the problem.”