The new Google Maps ads are designed to help businesses be more visible at moments when consumers are searching online (especially on a mobile device) for somewhere to eat or shop.
In the coming weeks and months, Google will be revealing several new Maps ad formats and features that are designed to drive more foot traffic to your physical location. These include Promoted Pins (including brand logos), in-store promotions, customizable business pages, and local inventory search.
Back in February Google removed right-hand side ads and optimized the search engine results page in order to tailor its display for the most popular smartphone screen sizes. On the back of this, AdWords advert lengths will increase later this year from a single 25 character headline to two x 30 character headers. Designed to give advertisers more creative space, the description line character limit will also change, increasing from the current two x 35 character lines to one x 80 character line.
Google says these improvements are essential to help advertisers capture the attention of busy mobile users as they browse through search offerings.
Early testing of the upgrades look promising with some advertisers reporting click-through rates of up to 20% more than those recorded using the current format.
Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign.
If you’re just starting your journey, then fear may be dominating your thoughts, so in this article my goal is to put you at ease. The steps I’m about to go through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.
Some of the most common mistakes marketers make when crafting paid search campaigns using Google AdWords.
Even if you’ve used AdWords for a while, and even if you’ve studied for, and/or taken the Advertising Professional exam, the ranking system AdWords uses to determine your ads’ position remains a bit of mystery. The team at Google found that to be the case often enough that they created a video to explain.
“When we go to conferences or read posts in forums, we find that advertisers sometimes know more about advanced features than about the basics of how AdWords works. So, we’ve decided to take some time to get back to basics and talk about how the AdWords auction actually works. To help you, we’ve brought along our Chief Economist, Hal Varian, to walk you through the auction and explain how your maximum cost-per-click (CPC) bid and Quality Score determine how much you actually pay for an ad click on Google’s search results pages.” http://adwords.blogspot.com/introduction-to-ad-auction.html
I’m not the only one who’s excited to learn about the basics of the system behind the ranking and placement of my PPC ads. Take a look at this two part tutorial by ROI Revolution.
“In this two part blog series, I will explain what Quality Score actually is, how the ad auction works, and how Quality Score determines your ads’ positioning and costs per click.”
“Towards the end of 2008 and even more in Q1 of this year, Google has been slowly revealing what is included in Quality Score. The video explains that Quality Score consists of clickthrough rate (CTR), relevancy, and landing page quality.” read this article…
“Some of this post may make you feel like you’re back in high school math class, but bear with me. These formulas really do reveal Quality Score’s crucial role in the AdWords system and how you can spend less to get more.” read this article…