A few lessons social media advertisers could learn from search marketing experts, and one that the search marketing people can learn from social.
Google at least is no longer just reading the source code, it’s rendering your pages to see the final result.
There’s been a major change in the way titles and descriptions are presented in Google SERPS, see the following for details.
If there’s one recurring theme in all the posts here, it’s get the information direct from the source, so here’s another video and explanation from Matt Cutts @ Google about optimizing your page titles and meta descriptions.
Before you spend money on a SSL certificate try these.