“Right now, semantic SEO is just a buzzword. However, at some point in the future, the term semantic SEO will disappear – because the only people left in the industry will be those who understand how to thrive on the semantic web. In practice, what this means is that Google knows that when you search for ‘highway’, in many cases, that means the same thing as ‘freeway’. When you search for ‘pop’, in some contexts that can mean ‘soda’, sometimes it has something to do with music, and sometimes it’s to do with balloons.”
Hreflang is among the hardest specs Iâ€™ve ever seen come out of a search engine. Doing it right is tough and takes time. This guide will try and prevent you from falling into common traps. Be sure to read it thoroughly if youâ€™re embarking on an hreflang project.
Ranking factors for local search results.
Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when Iâ€™m about to click the Enable button on a new campaign.
If youâ€™re just starting your journey, then fear may be dominating your thoughts, so in this article my goal is to put you at ease. The steps Iâ€™m about to go through will ensure youâ€™re depositing more money into your own bank account, rather than just funding Googleâ€™s empire.
reveals confirms its three most important ranking signals.
“During a live Q&A from WebPromo with Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, SEO expert Ammon Johns suggested to Lipattsev that, knowing what we know about RankBrain, it would surely be beneficial to everyone if we also knew what the other two signals were. And surprisingly, Andrey Lipattsev, obliges…”
The Anatomy of a Large-Scale Hypertextual Web Search Engine
“In this paper, we present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems.”
“Is It Possible To Write Your Message In a Way That Will Improve Your Click Through Rates? Not only is it possible, but with a little practice, you can use a variety of these tips, to make sure each new page you create, brings in a premium response.”
A few ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.