Broken link building is a tactic that can in some cases help you bypass all that hard work. It provides you with an ‘in’ so to speak and this is how it works. You find broken links on a web page – you contact the owner and let them now that their site is pointing to non-existent content in some cases. After that, you’re in their good graces.
Infographics are crushing it when it comes to social media shares and likes. It’s estimated that they do almost 3X times better than any other content when it comes to sharing.
“Right now, semantic SEO is just a buzzword. However, at some point in the future, the term semantic SEO will disappear – because the only people left in the industry will be those who understand how to thrive on the semantic web. In practice, what this means is that Google knows that when you search for ‘highway’, in many cases, that means the same thing as ‘freeway’. When you search for ‘pop’, in some contexts that can mean ‘soda’, sometimes it has something to do with music, and sometimes it’s to do with balloons.”
Hreflang is among the hardest specs I’ve ever seen come out of a search engine. Doing it right is tough and takes time. This guide will try and prevent you from falling into common traps. Be sure to read it thoroughly if you’re embarking on an hreflang project.
Ranking factors for local search results.
Launching a new AdWords search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign.
If you’re just starting your journey, then fear may be dominating your thoughts, so in this article my goal is to put you at ease. The steps I’m about to go through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.
reveals confirms its three most important ranking signals.
“During a live Q&A from WebPromo with Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, SEO expert Ammon Johns suggested to Lipattsev that, knowing what we know about RankBrain, it would surely be beneficial to everyone if we also knew what the other two signals were. And surprisingly, Andrey Lipattsev, obliges…”
The Anatomy of a Large-Scale Hypertextual Web Search Engine
“In this paper, we present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems.”